WELL ERA
WELL ERA
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PRIVACY POLICY

Effective Date: August 10, 2026

WELL ERA INC. ("WELL ERA," "we," "us," or "our") respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how we collect, use, process, maintain, disclose, and protect personal information when you visit our website, contact us, submit an inquiry, schedule an appointment, participate in a consultation, purchase products or services, receive treatments, communicate with us, or otherwise interact with WELL ERA.

By accessing or using our website or voluntarily providing information to WELL ERA, you acknowledge the practices described in this Privacy Policy.

This Privacy Policy applies to our website and general business operations. Certain health or medical information may also be governed by additional privacy notices, consent forms, authorizations, medical privacy requirements, or applicable state or federal law.

1. Information We Collect

Depending on how you interact with WELL ERA, we may collect the following categories of information.

Personal and Contact Information

We may collect information such as:

  • Name
  • Telephone number
  • Email address
  • Mailing address
  • Date of birth
  • Contact preferences
  • Other information you voluntarily provide

Appointment and Client Information

We may collect information relating to:

  • Consultation requests
  • Appointment history
  • Services requested or received
  • Treatment packages
  • Products purchased
  • Client preferences
  • Scheduling
  • Cancellations
  • Rescheduling
  • Account information
  • Client communications
  • Treatment-related history

Health and Treatment-Related Information

When appropriate for the services we provide, we may collect information including:

  • Health history
  • Medications
  • Allergies
  • Medical conditions
  • Treatment contraindications
  • Previous aesthetic or wellness treatments
  • Skin concerns
  • Treatment goals
  • Treatment responses
  • Consultation information
  • Consent information
  • Treatment notes
  • Professional observations
  • Other information reasonably necessary to evaluate, recommend, document, or provide services safely

Photographs and Visual Records

We may collect or create photographs, videos, scans, or other visual documentation for purposes such as:

  • Consultation
  • Treatment planning
  • Treatment documentation
  • Monitoring progress
  • Comparing results
  • Safety
  • Internal professional review
  • Quality assurance

Public or promotional use of identifiable client images is addressed separately in this Privacy Policy.

Communications

We may collect and maintain communications made through:

  • Telephone
  • SMS or text message
  • Email
  • Website forms
  • Website chat
  • Social media
  • Customer service channels
  • Reviews
  • Surveys
  • Feedback
  • Other correspondence

Transaction and Payment Information

We may collect information relating to:

  • Purchases
  • Treatment packages
  • Invoices
  • Payment status
  • Refunds
  • Account balances
  • Financing status
  • Transaction history

Payments and financing may be processed by independent payment processors or financing providers.

WELL ERA may receive information regarding the status of a payment, transaction, financing application, balance, refund, or approval.

Payment card or financial information may be collected and processed directly by third-party financial service providers rather than stored directly by WELL ERA.

Website and Technical Information

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages viewed
  • Website interactions
  • Referring website
  • Approximate geographic information derived from an IP address
  • Cookies
  • Advertising identifiers
  • Analytics information
  • Similar technical information

2. How We Use Personal Information

WELL ERA may use personal information for legitimate business, treatment, safety, administrative, and legal purposes, including to:

  • Respond to inquiries
  • Provide requested information
  • Schedule and manage appointments
  • Conduct consultations
  • Evaluate treatment suitability
  • Identify possible contraindications
  • Develop individualized treatment recommendations
  • Create and maintain treatment plans
  • Provide aesthetic, skincare, wellness, and related services
  • Maintain treatment documentation
  • Monitor treatment progress
  • Provide before-care and aftercare information
  • Provide customer service
  • Follow up with clients
  • Manage client accounts
  • Administer treatment packages
  • Process transactions
  • Facilitate financing requested by clients
  • Process refunds when applicable
  • Send appointment confirmations
  • Send appointment reminders
  • Send administrative communications
  • Send customer care communications
  • Send promotional communications when permitted
  • Personalize our services
  • Improve our website
  • Improve our services and client experience
  • Conduct internal quality assurance
  • Conduct appropriate staff training
  • Analyze business operations
  • Measure website and advertising performance
  • Prevent fraud or unauthorized activity
  • Maintain the security of our systems
  • Protect WELL ERA, our clients, personnel, providers, and property
  • Maintain business, accounting, treatment, and regulatory records
  • Comply with applicable legal and professional obligations
  • Respond to lawful governmental, regulatory, or legal requests
  • Establish, investigate, exercise, or defend legal claims

We may also use aggregated or de-identified information for legitimate operational, analytical, quality improvement, statistical, or business purposes where permitted by law.

3. Sensitive and Health-Related Information

Certain information provided to WELL ERA may be considered sensitive personal information under applicable law.

Health-related information may be collected when reasonably necessary for client safety, treatment evaluation, consultation, treatment planning, provision of services, treatment documentation, professional oversight, legal compliance, or other legitimate purposes.

Where applicable law requires consent before processing particular sensitive information, WELL ERA will obtain the consent required by law.

WELL ERA does not sell sensitive health information for monetary consideration.

4. Treatment Photographs and Client Images

WELL ERA may take or maintain photographs, videos, scans, or other visual records when reasonably appropriate for treatment documentation, treatment planning, monitoring progress, professional consultation, safety, quality assurance, or maintaining client records.

Internal treatment documentation is separate from authorization for advertising, social media, or promotional use.

WELL ERA will obtain any separate authorization required by applicable law before using an identifiable client's image, photograph, video, testimonial, voice, or likeness for public advertising, social media, promotional campaigns, or other external marketing purposes.

A client's refusal to authorize marketing or promotional use does not prevent WELL ERA from creating or maintaining legitimate treatment records when such records are permitted or required by law.

A request to discontinue marketing use of an image does not necessarily require WELL ERA to destroy underlying treatment documentation or records that WELL ERA is legally permitted or required to maintain.

5. How We May Disclose Information

WELL ERA may disclose personal information when reasonably necessary to provide services, conduct legitimate business operations, maintain our systems, comply with applicable law, or protect our rights.

Information may be disclosed to authorized persons or organizations including:

  • WELL ERA employees
  • Management
  • Estheticians
  • Treatment providers
  • Medical professionals
  • Medical directors
  • Professional oversight providers
  • Contractors
  • Consultants
  • Scheduling platforms
  • Customer relationship management providers
  • Communication providers
  • Telephone and messaging providers
  • Cloud service providers
  • Information technology providers
  • Website service providers
  • Cybersecurity providers
  • Payment processors
  • Financing providers
  • Accountants
  • Attorneys
  • Insurers
  • Auditors
  • Compliance professionals
  • Other service providers supporting legitimate business operations

Such providers may process information to the extent reasonably necessary to perform services for or on behalf of WELL ERA, subject to applicable contractual and legal obligations.

WELL ERA may also preserve, use, or disclose information when we reasonably believe doing so is necessary or appropriate to:

  • Comply with applicable law
  • Respond to lawful legal process
  • Respond to court orders or subpoenas
  • Cooperate with governmental authorities
  • Cooperate with regulatory authorities
  • Cooperate with law enforcement when legally appropriate
  • Investigate suspected fraud
  • Investigate misconduct
  • Protect client safety
  • Protect the rights or property of WELL ERA
  • Enforce agreements or policies
  • Resolve disputes
  • Address payment disputes or chargebacks
  • Respond to insurance matters
  • Establish, investigate, exercise, or defend legal claims

6. SMS and Text Messaging Privacy

When you voluntarily provide WELL ERA with your mobile telephone number and consent to receive text messages, WELL ERA may send messages consistent with the consent you provided.

Messages may include:

  • Inquiry responses
  • Customer care communications
  • Appointment confirmations
  • Appointment reminders
  • Scheduling communications
  • Follow-up communications
  • Service-related information
  • Promotional communications where consent has been provided

Message frequency varies.

Message and data rates may apply.

Consent to receive promotional SMS or text messages is not a condition of purchasing any product or service from WELL ERA.

You may opt out of applicable text messages at any time by replying STOP.

For assistance, reply HELP or contact WELL ERA directly.

Mobile Information and SMS Consent

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

WELL ERA does not sell mobile telephone numbers, SMS opt-in information, or text messaging consent.

Mobile telephone numbers and SMS consent information will not be provided to third parties or affiliates for their independent marketing or promotional purposes.

Service providers that assist WELL ERA with messaging, scheduling, communications, customer service, or technical infrastructure may process information only as reasonably necessary to provide those services on behalf of WELL ERA.

7. Email Communications

If you elect to receive promotional email communications, WELL ERA may send information regarding:

  • Services
  • Treatments
  • Promotions
  • Special offers
  • Events
  • Educational information
  • Business updates

You may unsubscribe from promotional email communications using the unsubscribe mechanism contained in the applicable communication.

Unsubscribing from promotional communications does not necessarily prevent WELL ERA from sending communications reasonably necessary for:

  • Appointments
  • Transactions
  • Customer service
  • Treatment-related matters
  • Safety
  • Account administration
  • Legal notices
  • Other non-promotional business purposes

8. Cookies, Analytics, and Advertising Technologies

WELL ERA and service providers acting on our behalf may use cookies, pixels, analytics tools, advertising technologies, and similar technologies in connection with our website.

These technologies may be used to:

  • Operate website functionality
  • Maintain website security
  • Remember user preferences
  • Analyze website traffic
  • Understand website interactions
  • Improve website performance
  • Understand how visitors discover WELL ERA
  • Measure advertising effectiveness
  • Improve marketing campaigns
  • Prevent fraudulent or malicious activity

Third-party analytics or advertising technology providers may receive technical information such as:

  • Cookie identifiers
  • Device identifiers
  • Browser information
  • IP addresses
  • Website activity
  • Advertising interaction data

SMS opt-in information and text messaging consent are not shared with advertising providers for their independent marketing or promotional purposes.

Where applicable law provides a right to opt out of certain targeted advertising or other qualifying processing, eligible individuals may exercise those rights as provided by applicable law.

9. Payment and Financing Services

WELL ERA may use independent third-party companies for:

  • Credit card processing
  • Debit card processing
  • Financing
  • Installment arrangements
  • Payment collection
  • Other financial services

These providers may collect information directly from you and process that information according to their own privacy policies, contractual terms, underwriting criteria, and security practices.

WELL ERA may receive transaction-related information necessary to administer a purchase, account, financing arrangement, payment, refund, or outstanding balance.

Independent payment and financing providers are responsible for their own services and independent privacy practices to the extent provided by applicable law.

10. Data Security

WELL ERA uses administrative, technical, organizational, and physical safeguards that we consider reasonably appropriate for the nature of the information maintained and the operation of our business.

We seek to protect personal information from unauthorized access, use, alteration, disclosure, or destruction.

However, no website, electronic communication, network, database, cloud platform, storage system, or method of electronic transmission can be guaranteed to be completely secure.

WELL ERA therefore cannot guarantee absolute security of information transmitted electronically or maintained by third-party technology providers.

Users should avoid transmitting highly sensitive or urgent information through unsecured email, social media, website chat, or other unsecured communications unless specifically instructed otherwise.

11. Data Retention

WELL ERA may retain personal information for as long as reasonably necessary or permitted for legitimate purposes, including:

  • Client care
  • Treatment documentation
  • Treatment history
  • Client account administration
  • Business operations
  • Transaction records
  • Payment records
  • Financing records
  • Tax and accounting requirements
  • Insurance matters
  • Professional requirements
  • Legal compliance
  • Regulatory compliance
  • Quality assurance
  • Fraud prevention
  • Safety
  • Dispute resolution
  • Enforcement of agreements
  • Establishment or defense of legal claims

Different types of information may be subject to different retention periods.

WELL ERA may preserve information beyond its ordinary retention period when reasonably necessary or permitted because of:

  • A client complaint
  • A payment dispute
  • A chargeback
  • An insurance claim
  • An investigation
  • A governmental inquiry
  • A regulatory inquiry
  • Threatened or pending litigation
  • A legal hold
  • A subpoena
  • A court order
  • A safety matter
  • Another legitimate legal or business necessity

A request to delete personal information does not require WELL ERA to delete information that WELL ERA is permitted or required to retain under applicable law.

12. Privacy Rights

Depending on applicable law, your residency, the nature of the information involved, and whether a particular privacy law applies to WELL ERA, you may have certain rights regarding your personal information.

These rights may include the right to request:

  • Confirmation of whether certain personal information is being processed
  • Access to certain personal information
  • Correction of inaccurate personal information
  • Deletion of qualifying personal information
  • A portable copy of certain personal information
  • Withdrawal of certain consent
  • Opt-out of certain targeted advertising
  • Opt-out of certain qualifying sales of personal information
  • Opt-out of certain qualifying profiling
  • An appeal of certain privacy decisions

Privacy rights are not absolute and may be subject to applicable legal exceptions, limitations, verification requirements, and record-retention obligations.

WELL ERA may deny, limit, or modify a request to the extent permitted by applicable law, including where information is reasonably necessary to:

  • Complete a transaction
  • Provide requested services
  • Maintain legitimate treatment records
  • Maintain financial or tax records
  • Comply with regulatory requirements
  • Detect or prevent fraud
  • Protect safety
  • Exercise or defend legal rights
  • Maintain evidence relating to a dispute
  • Comply with another legal obligation

13. Privacy Request Verification

To protect client privacy and prevent unauthorized access, WELL ERA may take reasonable steps to verify the identity or authority of a person submitting a privacy request.

We may request additional information reasonably necessary to verify a request.

WELL ERA may decline to disclose, modify, or delete information when we cannot reasonably verify the identity or authority of the requesting person or when applicable law permits or requires us to retain the information.

14. Privacy Appeals

Where applicable law gives you the right to appeal WELL ERA's decision regarding a privacy request, you may submit an appeal using the contact information at the end of this Privacy Policy.

Please identify your request as:

Privacy Appeal

Qualifying appeals will be reviewed and handled in accordance with applicable law.

15. Third-Party Websites and Services

Our website or communications may contain links to independent third-party websites or services, including:

  • Payment providers
  • Financing providers
  • Scheduling services
  • Social media platforms
  • Technology providers
  • Other external resources

WELL ERA does not control independent third-party websites, services, privacy policies, security measures, content, or business practices.

Your interaction with an independent third party may be governed by that organization's own privacy policy and terms.

We encourage users to review the applicable policies before providing personal information to an independent third-party service.

16. Children's Privacy

WELL ERA's website is intended for a general adult audience and is not directed toward children under 13.

WELL ERA does not knowingly collect personal information online directly from children under 13 except where collection is permitted by applicable law and appropriate parental or legal guardian involvement has been obtained when required.

17. Medical and Health Information

Certain information handled in connection with WELL ERA's services may be subject to additional state or federal health-information privacy requirements.

If WELL ERA, an affiliated or participating medical provider, or another healthcare entity is subject to HIPAA, the Texas Medical Records Privacy Act, or another applicable medical privacy law, protected information will be handled according to the requirements applicable to that entity and information.

Where required, a separate Notice of Privacy Practices or other medical privacy notice may apply.

This website Privacy Policy does not replace any Notice of Privacy Practices that applicable law requires a healthcare provider to maintain.

If there is a conflict between this general Privacy Policy and a legally applicable medical privacy notice concerning protected health information, applicable law and the legally required medical privacy notice will control.

18. Business Transfers

Information may be transferred or disclosed as permitted by applicable law in connection with a proposed or completed:

  • Merger
  • Acquisition
  • Corporate restructuring
  • Reorganization
  • Financing
  • Sale of business assets
  • Change of ownership
  • Similar business transaction

Any transfer of personal information remains subject to applicable legal requirements.

SMS opt-in data and consent will remain subject to the mobile information protections described in Section 6.

19. Legal Protection and Preservation of Information

Nothing in this Privacy Policy requires WELL ERA to delete, alter, conceal, or destroy records that WELL ERA is legally permitted or required to maintain.

WELL ERA may preserve, access, review, or disclose information when reasonably necessary and permitted by law to:

  • Investigate complaints
  • Respond to client disputes
  • Respond to payment disputes
  • Respond to chargebacks
  • Address insurance claims
  • Address professional complaints
  • Respond to regulatory inquiries
  • Respond to legal requests
  • Investigate suspected misconduct
  • Protect client or employee safety
  • Protect WELL ERA's legal rights
  • Enforce contracts or policies
  • Establish, investigate, exercise, or defend legal claims
  • Comply with applicable recordkeeping requirements

20. Changes to This Privacy Policy

WELL ERA may modify this Privacy Policy from time to time to reflect changes in:

  • Applicable law
  • Our services
  • Our business operations
  • Technology
  • Privacy practices
  • Regulatory requirements

The current version will be made available on our website and identified by the "Last Updated" date above.

Where applicable law requires additional notice or consent concerning a material change, WELL ERA will provide such notice or obtain such consent as required.

21. Contact Us

Questions or requests concerning this Privacy Policy may be directed to:

WELL ERA INC.
11661 Preston Rd #170
Dallas, TX 75230
United States

Phone: (214) 238-6896
Email: hello@equanimity.today
Website: wellera.com

Copyright © 2026 WELL ERA  - All Rights Reserved 


11661 Preston Rd #170, Dallas, TX 75230 | (214) 238-6896 | hello@wellera.com

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